Publications

Big B Before Little e

As the business world rushes headlong into the Internet world, software firms are blessing their products with the magical suffix "e" for electronic (read Internet). Manufacturing companies are also proudly boasting about their e-commerce strategies.  There is no doubting the strategic value of total immersion in the eworld. Nevertheless, some companies are using the "e" to advertise wishful intent more than reality.  Caught up in the glitz and glamour of the e-world of the future, many companies are glossing over the big "B"-the Basic items required for success ...


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