Publications

Mass Customization: Survival and Growth in the To-Order Sector

Market and technology forces affecting today's competitive environment are changing dramatically.  Mass production of identical products, the business model for the industrial complexes of the past, is no longer viable for many industry sectors.  Market niches continue to narrow.  Fashions and customer preferences shift literally overnight. Customers' still demand products with lower prices, higher quality, and faster delivery-but more customized to match their unique needs.  As a challenge for planning, this environment is likely to prevail indefinitely ...


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