More than Dazzling PowerPoints: The Role of the PLM Evangelist

Gaining and sustaining executive commitment for a successful Product LifecycleManagement (PLM) initiative is one of the most presented, most discussed and most written about subjects in the PLM spectrum.  Executive commitment is rightfully regarded as a "must have" for a successful PLM initiative.  However, it could be a fatal assumption that executive commitment, by itself, will resolve organizational resistance to a proposed PLM initiative ...

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