Configurability Strategy - A Competitive Advantage

To gain a distinct competitive advantage, forward-thinking manufacturing companies that sell complex products are implementing a configurability strategy - providing more options and variations while using fewer resources. This strategy is mandatory because today's marketing environment continues to shift dramatically. In many industry sectors, customers no longer willingly accept whatever product is available "off-the-shelf." They now demand products to match their specific needs. This demand-driven environment is compelling companies to drastically improve their configurability processes - supported by advanced information.

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